Blu-ray is the next-generation optical disc format which was jointly developed by a group of the leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). This format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The Blu-ray format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc.

Current optical disc technologies such as DVD rely on a red laser to read and write data. The new format uses a blue-violet laser. Blu-ray products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit.

Blu-ray allows data to be packed more tightly and stored in less space, which makes it possible to fit more data on a disc. Movie studios have and will continue to releasing new feature films on Blu-ray Disc.

Home entertainment spending in 2008 did not prove to be recession-proof. The entertainment industry did however show some resilience. Consumer spending on rentals and purchases of DVD and Blu-ray Disc had a moderate fall of about 5.7% to $21.7 billion, according to data provided by major studios.

Consumers did spent $488 million on digital rentals and purchases of films and TV shows over the Internet, according to Adams Media Research. This was up 73% from 2007 figures.

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Top 20 DVD Sellers
Rank —Title
1     Dark Knight (Warner)
2     Iron Man (Paramount)
3     Alvin and the Chipmunks (Fox)
4     I Am Legend (Warner)
5     Kung Fu Panda (DWA/Paramount)
6     WALL-E (Disney)
7     National Treasure 2: Book of Secrets (Disney)
8     Indiana Jones & the Kingdom of the Crystal Skull (Paramount)
9     Enchanted (Disney)
10     Bee Movie (DWA/Paramount)
11     Mamma Mia! (Universal)
12     Juno (Fox)
13     American Gangster (Universal)
14     Hancock (Sony)
15     Sex and the City (Warner)
16     Game Plan (Disney)
17     The Chronicles of Narnia: Prince Caspian (Disney)
18     Dr. Seuss Horton Hears a Who! (Fox)
19     27 Dresses (Fox)
20     Tinker Bell (Disney)

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2008 Oscar Winners